Electronic commerce is to sell a product or service by working in integration with online payment systems. The channels that enable the use of online payment systems such as electronic commerce, computers, tablets and electronic devices contribute to e-commerce.
E-commerce offers brands the opportunity to better promote their products and sell their products. In this way, the sales of the brands are also increased. Thanks to e-commerce, brands are organizing more campaigns for their products.
What is E-Commerce and What are its Features?
The concept of e-commerce started to increase after the widespread use of the internet in 1995. Electronic commerce is more economical than classical commerce. In e-commerce, the emphasis is on a global audience, not just a specific audience.
Electronic commerce also gives importance to advertising on the internet.
Advertising over the Internet is a much more effective marketing method than traditional newspapers and television.
E-commerce is a digital marketing method used in addition to traditional marketing methods.
E-commerce offers the opportunity to use both visual and written text at the same time.
Increasing its sales, the brand also improves brand awareness and accordingly brand loyalty.
E-commerce adds internet opportunities to traditional marketing methods.
The cost of these transactions made over the Internet is also very low.
E-commerce is also a very easy and advantageous form of online commerce for SMEs.
One of the biggest advantages of e-commerce is that it allows customers to shop online in many ways.
Inventory, product cost, labor charges are quite low compared to a real store.
What are the Advantages of E-commerce for Customers?
- It provides an easier and faster shopping opportunity.
- It provides customers with the opportunity to compare products.
- It is a good and effective word of mouth marketing method.
- It is quite easy to reach user experiences about the product.
- It provides the opportunity to communicate with new people from all over the world.
- It helps the brand to be better known and helps customers to know the brand better.
- It provides the opportunity to sell without the need for stock.
- It offers customers the opportunity to shop wherever they want.
- Apart from this, it also provides consumers with a wide product range and product variety.
- Customers benefit from online discounts and campaigns of brands. This gives them an advantage.
- One of the biggest advantages of e-commerce to its customers is the easy access it provides to second-hand products. In this way, users also have the opportunity to earn money by selling their unused products. In this way, e-commerce also helps to increase interpersonal communication.
- Electronic commerce also facilitates market research. This is one of the most important advantages it provides to users.
What are the Disadvantages of E-commerce?
- From time to time, the user does not have confidence in the goods he bought.
- Customers do price research before shopping. This sometimes turns into a disadvantage for brands.
- The return rate for online shopping is much higher than for in-store shopping.
- Users cannot have the product immediately when shopping online.
- Users cannot reach the authorities whenever they want, in case of problems with the products they buy. This can sometimes cause them to have problems with the product they bought.
- Users sometimes do not have complete information about the product they buy.
- Users sometimes cannot access the information they want in detail on the internet. This may cause them to have a problem with the product they have bought or will receive.
Conclusion
Electronic commerce provides the user with the opportunity to shop from anywhere. Apart from that, it also helps the development of online marketing.
E-commerce also offers brands the opportunity to better promote their products. In addition, it increases the sales of brands, expands their target audiences and strengthens their market shares.
In addition, e-commerce helps brands to facilitate their communication with their target audience. It provides its customers with the opportunity to shop from wherever they want, providing them with 24/7 accessibility.
While e-commerce is an effective word of mouth marketing method, it also facilitates the reach of the brand to large masses.
Thanks to e-commerce, brands organize campaigns for users.
One of the most important advantages of e-commerce to users is that it facilitates second-hand shopping among users. This not only improves e-commerce, but also helps people earn additional income.
Undoubtedly, there are many disadvantages provided by e-commerce. One of the biggest disadvantages of e-commerce to its users is that buyers sometimes do not trust the goods they buy. Apart from this, users cannot immediately have the product they buy when shopping online. Sometimes it takes a long time for users to reach the product they bought. This can cause problems from time to time. Another important disadvantage we would like to mention is that users cannot reach the authorities about the problems they encounter whenever they want. This can cause questions from time to time.
In summary, despite its many disadvantages, e-commerce helps strengthen communication between customers and brands. Apart from this, it is a very important platform that increases the sales of brands and accordingly strengthens their position in the market. E-commerce, which has entered our lives with the increase in the use of the Internet, provides many advantages to its users. It also provides the opportunity to reach its customers 24/7. Apart from this, e-commerce also improves interpersonal commerce by providing new business opportunities to its users.
In conclusion, despite all its disadvantages, e-commerce is of great importance for both users and brands.
