What Is Digital Marketing? What are the Four Steps of Digital Marketing?
With the widespread use of the Internet, marketing techniques have changed a lot in recent years. Developing technology has started to change the way of living with increasing mobile usage. With the increase in digital use, the concept of interactive marketing has also gained importance. However, the usage rates of classical marketing methods have decreased and digital marketing methods have become preferred instead. It is estimated that digital marketing will develop further in ten years. Digital marketing is a much cheaper marketing method compared to classical marketing. It also strengthens interpersonal communication because it is interactive. Apart from that, it is easier than classical marketing methods. Therefore, the rate of preference is much higher than classical marketing.
What is Digital Marketing?
All of the work you do on the internet in order to develop and grow your brand with methods away from radio, television and traditional media is called digital marketing. Digital marketing also means interactive marketing or online marketing.
Why is Digital Marketing Preferred More Than Classical Marketing?
Because digital marketing is a cheaper, interactive and easy marketing method compared to classical marketing methods. It strengthens the bond between potential customers in the market and the target audience. It increases brand awareness. Increasing brand awareness helps to build brand loyalty. Apart from that, it is a very good word of mouth marketing method. It helps a brand to expand its target audience, increase its market share, sales and brand value. For these reasons, digital marketing has become more preferable than classical marketing.
By using digital marketing methods, you can expand your bond with your potential target audience and meet their needs in the market more easily. Apart from that, with digital marketing, consumer behavior has become much easier to measure compared to classical marketing. In addition, in line with the increasing competition conditions, less importance is given to the competition between large and small companies. One of the most important advantages of digital marketing is that companies engaged in digital marketing are open 24/7. This provides great convenience to the target audiences.
In summary, digital marketing provides much more advantages to its users than classical marketing.
What are the Four Steps of Digital Marketing?
Digital Marketing basically consists of 4 steps. We can list these steps as follows;
1)Acquire
It is the work you have done to attract your target audience to your site or to sell your products. Major topics; Search engine optimization (SEO), search engine ads (PPC), E-mail marketing, social media marketing, affiliate marketing, interactive comparison, advertising partnership, viral marketing, content production, RSS and online pr are the main topics of this step of digital marketing.
As you know, the first impression is always very important. This phase of digital marketing is also of great importance in expanding your target audience.
2)Convert
When potential customers reach your website, you need to gain them by converting them into customers. In this case, drawing attention to user experience and conversion optimization issues will help you increase your sales rates and expand your target audience.
Remember that new customers mean new earnings. In addition, design and content are very important for you to be successful at this stage. How your website looks, its relationship with social media channels, and how it presents information to the user are very important.
3)Measure & Optimize
This part of digital marketing helps you understand what you’re doing right and what you’re doing wrong. This stage has a very important place in digital marketing stages. Because if you cannot measure your success, it is not possible to say that you are successful. At this stage, you need to examine the performance of your website in the first place. You can measure using software types such as Web Analytics. However, you can compare your site’s success criteria with your competitors’ success criteria.
You can also measure your success with online surveys. This method helps you understand how successful you are in digital marketing. It also allows you to do customer analysis.
4)Retain & Grow
Marketing and sales strategies aimed at the growth of the target audience and efforts to increase customer satisfaction increase brand awareness.
While communicating directly with the customer shortens the result-oriented work, it also accelerates the growth of the brand.
With the introduction of the Internet into our lives, classical marketing methods have been replaced by digital marketing methods. Digital marketing is a cheaper and more interactive form of marketing than traditional marketing. Its use is increasing day by day. It strengthens the communication between the target audience and the brand. In addition, since digital marketing is more interactive and cost-effective than classical marketing, the rate of preference is higher.
There are four stages of digital marketing. In order to develop a better digital marketing strategy, it is necessary to apply these four phases correctly.
