What is Digital Marketing?
What Is Digital Marketing? What are the Four Steps of Digital Marketing?
With the widespread use of the Internet, marketing techniques have changed a lot in recent years. Developing technology has started to change the way of living with increasing mobile usage. With the increase in digital use, the concept of interactive marketing has also gained importance. However, the usage rates of classical marketing methods have decreased and digital marketing methods have become preferred instead. It is estimated that digital marketing will develop further in ten years. Digital marketing is a much cheaper marketing method compared to classical marketing. It also strengthens interpersonal communication because it is interactive. Apart from that, it is easier than classical marketing methods. Therefore, the rate of preference is much higher than classical marketing.
What is Digital Marketing?
All of the work you do on the internet in order to develop and grow your brand with methods away from radio, television and traditional media is called digital marketing. Digital marketing also means interactive marketing or online marketing.
Why is Digital Marketing Preferred More Than Classical Marketing?
Because digital marketing is a cheaper, interactive and easy marketing method compared to classical marketing methods. It strengthens the bond between potential customers in the market and the target audience. It increases brand awareness. Increasing brand awareness helps to build brand loyalty. Apart from that, it is a very good word of mouth marketing method. It helps a brand to expand its target audience, increase its market share, sales and brand value. For these reasons, digital marketing has become more preferable than classical marketing.
By using digital marketing methods, you can expand your bond with your potential target audience and meet their needs in the market more easily. Apart from that, with digital marketing, consumer behavior has become much easier to measure compared to classical marketing. In addition, in line with the increasing competition conditions, less importance is given to the competition between large and small companies. One of the most important advantages of digital marketing is that companies engaged in digital marketing are open 24/7. This provides great convenience to the target audiences.
In summary, digital marketing provides much more advantages to its users than classical marketing.
What are the Four Steps of Digital Marketing?
Digital Marketing basically consists of 4 steps. We can list these steps as follows;
1)Acquire
It is the work you have done to attract your target audience to your site or to sell your products. Major topics; Search engine optimization (SEO), search engine ads (PPC), E-mail marketing, social media marketing, affiliate marketing, interactive comparison, advertising partnership, viral marketing, content production, RSS and online pr are the main topics of this step of digital marketing.
As you know, the first impression is always very important. This phase of digital marketing is also of great importance in expanding your target audience.
2)Convert
When potential customers reach your website, you need to gain them by converting them into customers. In this case, drawing attention to user experience and conversion optimization issues will help you increase your sales rates and expand your target audience.
Remember that new customers mean new earnings. In addition, design and content are very important for you to be successful at this stage. How your website looks, its relationship with social media channels, and how it presents information to the user are very important.
3)Measure & Optimize
This part of digital marketing helps you understand what you’re doing right and what you’re doing wrong. This stage has a very important place in digital marketing stages. Because if you cannot measure your success, it is not possible to say that you are successful. At this stage, you need to examine the performance of your website in the first place. You can measure using software types such as Web Analytics. However, you can compare your site’s success criteria with your competitors’ success criteria.
You can also measure your success with online surveys. This method helps you understand how successful you are in digital marketing. It also allows you to do customer analysis.
4)Retain & Grow
Marketing and sales strategies aimed at the growth of the target audience and efforts to increase customer satisfaction increase brand awareness.
While communicating directly with the customer shortens the result-oriented work, it also accelerates the growth of the brand.
With the introduction of the Internet into our lives, classical marketing methods have been replaced by digital marketing methods. Digital marketing is a cheaper and more interactive form of marketing than traditional marketing. Its use is increasing day by day. It strengthens the communication between the target audience and the brand. In addition, since digital marketing is more interactive and cost-effective than classical marketing, the rate of preference is higher.
There are four stages of digital marketing. In order to develop a better digital marketing strategy, it is necessary to apply these four phases correctly.
What is Electronic Commerce?
Electronic commerce is to sell a product or service by working in integration with online payment systems. The channels that enable the use of online payment systems such as electronic commerce, computers, tablets and electronic devices contribute to e-commerce.
E-commerce offers brands the opportunity to better promote their products and sell their products. In this way, the sales of the brands are also increased. Thanks to e-commerce, brands are organizing more campaigns for their products.
What is E-Commerce and What are its Features?
The concept of e-commerce started to increase after the widespread use of the internet in 1995. Electronic commerce is more economical than classical commerce. In e-commerce, the emphasis is on a global audience, not just a specific audience.
Electronic commerce also gives importance to advertising on the internet.
Advertising over the Internet is a much more effective marketing method than traditional newspapers and television.
E-commerce is a digital marketing method used in addition to traditional marketing methods.
E-commerce offers the opportunity to use both visual and written text at the same time.
Increasing its sales, the brand also improves brand awareness and accordingly brand loyalty.
E-commerce adds internet opportunities to traditional marketing methods.
The cost of these transactions made over the Internet is also very low.
E-commerce is also a very easy and advantageous form of online commerce for SMEs.
One of the biggest advantages of e-commerce is that it allows customers to shop online in many ways.
Inventory, product cost, labor charges are quite low compared to a real store.
What are the Advantages of E-commerce for Customers?
- It provides an easier and faster shopping opportunity.
- It provides customers with the opportunity to compare products.
- It is a good and effective word of mouth marketing method.
- It is quite easy to reach user experiences about the product.
- It provides the opportunity to communicate with new people from all over the world.
- It helps the brand to be better known and helps customers to know the brand better.
- It provides the opportunity to sell without the need for stock.
- It offers customers the opportunity to shop wherever they want.
- Apart from this, it also provides consumers with a wide product range and product variety.
- Customers benefit from online discounts and campaigns of brands. This gives them an advantage.
- One of the biggest advantages of e-commerce to its customers is the easy access it provides to second-hand products. In this way, users also have the opportunity to earn money by selling their unused products. In this way, e-commerce also helps to increase interpersonal communication.
- Electronic commerce also facilitates market research. This is one of the most important advantages it provides to users.
What are the Disadvantages of E-commerce?
- From time to time, the user does not have confidence in the goods he bought.
- Customers do price research before shopping. This sometimes turns into a disadvantage for brands.
- The return rate for online shopping is much higher than for in-store shopping.
- Users cannot have the product immediately when shopping online.
- Users cannot reach the authorities whenever they want, in case of problems with the products they buy. This can sometimes cause them to have problems with the product they bought.
- Users sometimes do not have complete information about the product they buy.
- Users sometimes cannot access the information they want in detail on the internet. This may cause them to have a problem with the product they have bought or will receive.
Conclusion
Electronic commerce provides the user with the opportunity to shop from anywhere. Apart from that, it also helps the development of online marketing.
E-commerce also offers brands the opportunity to better promote their products. In addition, it increases the sales of brands, expands their target audiences and strengthens their market shares.
In addition, e-commerce helps brands to facilitate their communication with their target audience. It provides its customers with the opportunity to shop from wherever they want, providing them with 24/7 accessibility.
While e-commerce is an effective word of mouth marketing method, it also facilitates the reach of the brand to large masses.
Thanks to e-commerce, brands organize campaigns for users.
One of the most important advantages of e-commerce to users is that it facilitates second-hand shopping among users. This not only improves e-commerce, but also helps people earn additional income.
Undoubtedly, there are many disadvantages provided by e-commerce. One of the biggest disadvantages of e-commerce to its users is that buyers sometimes do not trust the goods they buy. Apart from this, users cannot immediately have the product they buy when shopping online. Sometimes it takes a long time for users to reach the product they bought. This can cause problems from time to time. Another important disadvantage we would like to mention is that users cannot reach the authorities about the problems they encounter whenever they want. This can cause questions from time to time.
In summary, despite its many disadvantages, e-commerce helps strengthen communication between customers and brands. Apart from this, it is a very important platform that increases the sales of brands and accordingly strengthens their position in the market. E-commerce, which has entered our lives with the increase in the use of the Internet, provides many advantages to its users. It also provides the opportunity to reach its customers 24/7. Apart from this, e-commerce also improves interpersonal commerce by providing new business opportunities to its users.
In conclusion, despite all its disadvantages, e-commerce is of great importance for both users and brands.
Brand Positioning
Brand positioning is one of the most important concepts that is at the center of the marketing world. Brand managers, advertisers, even sales managers have started to do their strategy work according to brand positioning.
The concept of brand positioning has become so important that it has become synonymous with the concept of “brand creation”.
Brand positioning is a marketing strategy developed within the framework of the principle of presenting a brand for a certain segment of the market instead of the whole market and aiming to be in a more advantageous position in that segment than other brands.
In summary,
Brand positioning is that the brand creates a perceptible value in the minds of the consumer.
Brand positioning is the method that a company must use in order to sell the same or similar products that it produces or owns to different economic and social groups.
In Brand Positioning,
In order for the brand to be distinguished from its competitors, it must create a special place in the minds of the target consumer through advertising and marketing.
For brand positioning, the concept of target market is very important. Let’s not forget that, brand positioning is of great importance for the development of the brand.
Brand Value
Another issue we want to mention is that market conditions do not determine the price of the product, the price of the product is determined by the brand value of that product.
Creating and developing a brand in the eyes of the target audience is a very difficult and time-consuming configuration. This highlights how important brand positioning is. Brand positioning also increases brand awareness.
Companies need to be different from their competitors in the market while positioning their brands. In this way, brand positioning becomes more successful. In brand positioning, each brand has to determine its own strategy and act accordingly. For example,
Pepsi tried to gain value in the market by imitating Coca Cola in the first years it entered the market and wanted to emphasize its brand positioning. But it was not successful. Pepsi’s brand value decreased because it wanted to increase its sales in the market by imitating Coca Cola. But later, by changing its strategy, it destroyed this perception.
In brand positioning, the image of the brand is very important. Price, packaging, design, distribution, sales points, service and brand architecture are also factors that contribute to brand positioning.
Undoubtedly, brand positioning is also very effective in determining the brand price.
Correct brand positioning helps brands increase their target audience, while helping the brand to increase the brand’s value in the market. It also enhances the image of the brand.
What to do for Brand Positioning to Be Successful?
1.The physical and emotional characteristics of the products of the brand must be clearly shared with the target audience. This, in turn, is effective in strengthening your bond with your target audience and creating your brand perception in their eyes.
2.You need to make a demographic and psychological analysis of the segment you have chosen. This is one of the most important factors that increase the success of brand positioning.
3.What kind of path the competitor brands follow in the brand positioning act should be examined in detail.
4.In brand positioning, you need to determine your pricing for your product or products.
5.During your brand positioning, determining the sales points of your brand helps you increase your brand awareness.
6.One of the most important details you should not forget is that while performing your brand positioning, working with your brand’s name, logo and slogan will also increase your success in brand positioning. Because, each brand has a different character and the perception it creates in its target audience is different. The slogan and logo also emphasize brand awareness and brand positioning.
7.One of the details we want to mention is that brand positioning is a once determined and ongoing study. The more insistent the positioning, the more success it increases.
8.Diversity also facilitates the recognition of a brand. This ensures that the brand stands out from its competitors and takes place in the minds of its target audience. For this, difference and creativity are the points that should be mentioned in the brand positioning of the brands.
One of the challenges of brand positioning in the market is that people in the target audience, that is, in the brand segment, have difficulty in brand commitment. Therefore, it is very important to make the brand positioning correctly in order to take place in the perception of the target audience.
The more accurate the brand positioning is, the more accurately the brand can deliver the message it wants to convey to its target audience. That is, the right brand perception is made with the right positioning.
What is the Importance of Social Media in Brand Positioning?
With the increase in internet usage, social media channels have started to be used actively today. Social media channels are one of the platforms that contribute to online marketing. Undoubtedly, with the increase in the use of social media channels, online marketing has also started to develop. Online marketing is a much cheaper and easier-to-apply marketing method than traditional marketing.
Brands contribute to brand positioning with online marketing method. The activity of brands in social media channels is a very effective method in creating a brand positioning strategy. Thanks to social media channels, brands can deliver the message they want to give to their target audiences much more quickly and easily. This increases their brand awareness and improves brand loyalty.
It also emphasizes brand positioning by making it easier for target audiences to be in their minds. Apart from this, social media channels are also very effective in creating brand positioning strategies of brands.
In brand positioning, mass marketing has been replaced by more measurable marketing. In the concept of measurable marketing, social media channels are very effective.
Online media provides brands with two-way communication. In addition, it also emphasizes the brand positioning strategies of the brand by helping to strengthen the brand perception in the eyes of the target audience.
Another issue we want to mention is that with the right brand positioning, the brand increases its market share and increases its sales in the market. Undoubtedly, social media channels, when used effectively, help the brand to increase its market share and sales. We mentioned that online marketing contributes to brand positioning. With a correct brand positioning, brands can both outshine their competitors in the market and provide the opportunity to increase their market share.
As a result,
brand positioning is a very effective method that contributes to the development of brands, strengthens the perception of brands in the eyes of their target audience, and increases the bond between a certain segment of the market share. The impression that each brand wants to create in the market is different. Therefore, the more accurate the brand positioning is, the more it contributes to the strengthening of the brand image.
Being a brand means having a value. First, determine what you expect from social media as a brand. Decide what and how you want to present to your target audience. You need to be consistent when positioning your brand on social media. In this way, you can achieve your brand positioning more effectively.
Apart from that, social media is not just about Facebook and Twitter. You should also actively use other social media channels.
In order to contribute to your brand positioning, you should be careful not to talk too much about the brand on social media. In addition, the more you get people talking about the brand, the more successful your brand positioning will be. In addition, to increase the success of your brand positioning on social media, the more effectively you manage your social media communication, the more successful your brand positioning will be. So answer your audience’s questions and ask them new questions. The more you make them feel that you value them, the more your brand perception increases in their minds. This increases the success of your brand positioning and helps to increase the sales of your brand.
As a result, social media channels contribute to brand positioning. Also, as we mentioned earlier, the character of each brand is different. Social media channels contribute to brand positioning by revealing the brand’s character.
SEO and High Level SEO
With the increase in the use of the Internet, concepts such as social media and digital marketing have begun to gain importance. Social media channels are very good online marketing platforms. The use of social media is increasing both in our country and in the world.
With the increase in the use of the Internet, the Internet has begun to be seen as a field sales place. Brands have realized that they can reach their target audiences via the internet. Classical marketing methods have left their place to online marketing methods.
Online marketing is a much easier and more effective marketing method than traditional marketing. Apart from that, it is more cost-efficient than classical marketing. Online marketing is preferred more than classical marketing because it is low cost and fast. It strengthens the brand’s communication with its target audience.
Online Pazarlama
Online marketing is the campaigns that brands develop over the internet in order to express themselves effectively. It increases the brand value. Also, online marketing creates brand awareness. Today, many brands reach their target audience with online marketing methods. They increase their target audience with online marketing. They announce the campaigns of their brands to their target audiences with online marketing methods and increase their brand sales. In this way, the brand gains value and gains profit. A brand whose brand value is increasing means that it has taken a step towards gaining brand loyalty. If it is a brand that gains brand loyalty, it is a brand that distinguishes itself from its competitors and can get ahead of them in the market. The increase in market share enables the popularity of a brand to increase and supports its opening to the world.
Undoubtedly, SEO is one of the most important online marketing methods that increase brand awareness. SEO is search engine optimization that enables a brand to rank higher in search engine ads. SEO (search engine optimization) enables brands to expand their target audience. With the increase in the target audience, the market share is also expanding. With the increasing market share, the brand value of the brand increases. Along with SEO works, they are implementations that increase brand awareness with some keywords in search engines. “Keywords” in SEO work almost contribute to the corporate identity and brand image of the brand.
High Level SEO
High level SEO is making regular updates for brands. Outdated websites reduce the brand value of brands. When the brand value decreases, the sales and profit rate of the brand decreases accordingly. High level SEO is also important because websites that do corporate SEO can achieve success in highly competitive areas. However, SEO efforts can be more successful. In other words, SEO works with a high competitive rate should be done and analysis studies should be carried out continuously in order to be successful at the end of these studies.
In short,
high Level SEO increases the success of analyzed SEO works. Also, it increases the brand value of the brand. A brand with increased brand value is ahead of its competitors. A brand that gets ahead of its competitors grows more easily and faster in the market.
As a result, High Level SEO increases the success of SEO efforts. Also, when website analysis is done regularly, the brand “increases its brand value” and grows in the market. In this way, it gets ahead of its competitors and increases its market share.
What is the Importance of Website Design for Corporate Firms?
Website design is of great importance for corporate companies. Along with increasing the brand value of the brand, it also strengthens its image. The website is almost the image of a corporate company. Thanks to the increasing use of internet in Turkey and in the world, brands have to create brand awareness.
In an environment where competition between brands is so intense, brands have to use a corporate website to develop their vision. A corporate website will distinguish them from their competitors and help increase their brand awareness. Increasing your brand awareness means increasing your target audience. This, in turn, strengthens your brand and creates your brand loyalty.
In addition, a website prepared for the expectations of the company strengthens the image of the brand and increases its connection with its target audience.
A corporate website introduces a brand to its target audience in the best possible way.
A professional looking site has four legs. These can be stated as; design, software, content and seo.
A corporate web page develops the corporate identity of the brand. Accordingly, it also increases the prestige of the brand.
Also, a corporate website promotes your brand 24/7. This makes it easier for you to reach your target audience.
Apart from this, it helps you to work in integration with social media channels by strengthening your communication with your target audience.
Another issue we want to mention is that thanks to your corporate website, you can organize e-mail marketing campaigns for your target audience.
A brand that increases its target audience grows faster in the market.
You can organize campaigns for your brand. With these campaigns, you can increase your sales and strengthen the image of your brand. The stronger your brand becomes, the larger your brand’s market share.
Websites are almost corporate showcases of brands. Instead of a design full of unnecessary details, a simple, easy and understandable design is much more effective in terms of your brand image.
Your website is of great importance for your customers visiting your website to see certain information on your website.
Remember, the simpler your design, the stronger your image will be. An exaggerated design can go no further than tiring the eyes. Therefore, make sure that your web design is simple and understated.
A web page is a work that develops the corporate identity of a brand and increases its brand value considerably.
A properly crafted website for the brand’s image is an effective word-of-mouth marketing method.
A visually rich website strengthens the brand’s communication with its target audience. Apart from that, it helps you reach new people thanks to the references you will get from your target audience.
Brands can sell their products through their corporate websites. In certain periods, they carry out campaigns for certain products. This enables brands to increase their brand value. In addition, it also helps to increase the sales of the brands and to get ahead of their competitors.
All these efforts provide the brand with a significant increase in prestige in the market. The brand also provides an interactive marketing opportunity by organizing customer satisfaction surveys through a corporate web page at certain times.
What is Web Design, Software, Content and Seo?
We just talked about four components that are very important to a website.
Web Design
As you know, the website is one of the fastest means of communication to the brand. Web design, on the other hand, is the creation of the visual and code parts of the website. Web design helps you to highlight your brand’s corporate identity effectively and accurately.
Software
Software is the management of the hardware parts that make up the computer system.
Content
İçerik olarak, animasyon, resim, bilgi formları ve marka ile ilgili birçok şeyden bahsedebiliriz. Web sitesi içerikleriniz, ne kadar özgün olursa, kurumsal web siteniz de o kadar başarılı olmaktadır.
SEO
SEO (Search Engine Optimization) is search engine optimization. It is the work done to rank sites or pages higher in search engines. SEO studies, like other components, help to increase the brand value of the brand. Thanks to the search engine works, brands get higher ranks in search engine ads. Apart from this, SEO works also increase the sales of the brand. SEO studies are an indispensable opportunity for you to increase the value of your brand.
Conclusion
A corporate website provides many advantages to your brand. For example, it helps your target audience reach you 24/7. Reaching your target audience increases your brand value and puts you ahead of your competitors. The elements of a corporate website are web design, software, content and seo. Each of these, by emphasizing the corporate identity of the brand, ensures the growth of the brand in the market.
In summary, a corporate website helps you increase the value of your brand.
