Brand Positioning
Brand positioning is one of the most important concepts that is at the center of the marketing world. Brand managers, advertisers, even sales managers have started to do their strategy work according to brand positioning.
The concept of brand positioning has become so important that it has become synonymous with the concept of “brand creation”.
Brand positioning is a marketing strategy developed within the framework of the principle of presenting a brand for a certain segment of the market instead of the whole market and aiming to be in a more advantageous position in that segment than other brands.
In summary,
Brand positioning is that the brand creates a perceptible value in the minds of the consumer.
Brand positioning is the method that a company must use in order to sell the same or similar products that it produces or owns to different economic and social groups.
In Brand Positioning,
In order for the brand to be distinguished from its competitors, it must create a special place in the minds of the target consumer through advertising and marketing.
For brand positioning, the concept of target market is very important. Let’s not forget that, brand positioning is of great importance for the development of the brand.
Brand Value
Another issue we want to mention is that market conditions do not determine the price of the product, the price of the product is determined by the brand value of that product.
Creating and developing a brand in the eyes of the target audience is a very difficult and time-consuming configuration. This highlights how important brand positioning is. Brand positioning also increases brand awareness.
Companies need to be different from their competitors in the market while positioning their brands. In this way, brand positioning becomes more successful. In brand positioning, each brand has to determine its own strategy and act accordingly. For example,
Pepsi tried to gain value in the market by imitating Coca Cola in the first years it entered the market and wanted to emphasize its brand positioning. But it was not successful. Pepsi’s brand value decreased because it wanted to increase its sales in the market by imitating Coca Cola. But later, by changing its strategy, it destroyed this perception.
In brand positioning, the image of the brand is very important. Price, packaging, design, distribution, sales points, service and brand architecture are also factors that contribute to brand positioning.
Undoubtedly, brand positioning is also very effective in determining the brand price.
Correct brand positioning helps brands increase their target audience, while helping the brand to increase the brand’s value in the market. It also enhances the image of the brand.
What to do for Brand Positioning to Be Successful?
1.The physical and emotional characteristics of the products of the brand must be clearly shared with the target audience. This, in turn, is effective in strengthening your bond with your target audience and creating your brand perception in their eyes.
2.You need to make a demographic and psychological analysis of the segment you have chosen. This is one of the most important factors that increase the success of brand positioning.
3.What kind of path the competitor brands follow in the brand positioning act should be examined in detail.
4.In brand positioning, you need to determine your pricing for your product or products.
5.During your brand positioning, determining the sales points of your brand helps you increase your brand awareness.
6.One of the most important details you should not forget is that while performing your brand positioning, working with your brand’s name, logo and slogan will also increase your success in brand positioning. Because, each brand has a different character and the perception it creates in its target audience is different. The slogan and logo also emphasize brand awareness and brand positioning.
7.One of the details we want to mention is that brand positioning is a once determined and ongoing study. The more insistent the positioning, the more success it increases.
8.Diversity also facilitates the recognition of a brand. This ensures that the brand stands out from its competitors and takes place in the minds of its target audience. For this, difference and creativity are the points that should be mentioned in the brand positioning of the brands.
One of the challenges of brand positioning in the market is that people in the target audience, that is, in the brand segment, have difficulty in brand commitment. Therefore, it is very important to make the brand positioning correctly in order to take place in the perception of the target audience.
The more accurate the brand positioning is, the more accurately the brand can deliver the message it wants to convey to its target audience. That is, the right brand perception is made with the right positioning.
What is the Importance of Social Media in Brand Positioning?
With the increase in internet usage, social media channels have started to be used actively today. Social media channels are one of the platforms that contribute to online marketing. Undoubtedly, with the increase in the use of social media channels, online marketing has also started to develop. Online marketing is a much cheaper and easier-to-apply marketing method than traditional marketing.
Brands contribute to brand positioning with online marketing method. The activity of brands in social media channels is a very effective method in creating a brand positioning strategy. Thanks to social media channels, brands can deliver the message they want to give to their target audiences much more quickly and easily. This increases their brand awareness and improves brand loyalty.
It also emphasizes brand positioning by making it easier for target audiences to be in their minds. Apart from this, social media channels are also very effective in creating brand positioning strategies of brands.
In brand positioning, mass marketing has been replaced by more measurable marketing. In the concept of measurable marketing, social media channels are very effective.
Online media provides brands with two-way communication. In addition, it also emphasizes the brand positioning strategies of the brand by helping to strengthen the brand perception in the eyes of the target audience.
Another issue we want to mention is that with the right brand positioning, the brand increases its market share and increases its sales in the market. Undoubtedly, social media channels, when used effectively, help the brand to increase its market share and sales. We mentioned that online marketing contributes to brand positioning. With a correct brand positioning, brands can both outshine their competitors in the market and provide the opportunity to increase their market share.
As a result,
brand positioning is a very effective method that contributes to the development of brands, strengthens the perception of brands in the eyes of their target audience, and increases the bond between a certain segment of the market share. The impression that each brand wants to create in the market is different. Therefore, the more accurate the brand positioning is, the more it contributes to the strengthening of the brand image.
Being a brand means having a value. First, determine what you expect from social media as a brand. Decide what and how you want to present to your target audience. You need to be consistent when positioning your brand on social media. In this way, you can achieve your brand positioning more effectively.
Apart from that, social media is not just about Facebook and Twitter. You should also actively use other social media channels.
In order to contribute to your brand positioning, you should be careful not to talk too much about the brand on social media. In addition, the more you get people talking about the brand, the more successful your brand positioning will be. In addition, to increase the success of your brand positioning on social media, the more effectively you manage your social media communication, the more successful your brand positioning will be. So answer your audience’s questions and ask them new questions. The more you make them feel that you value them, the more your brand perception increases in their minds. This increases the success of your brand positioning and helps to increase the sales of your brand.
As a result, social media channels contribute to brand positioning. Also, as we mentioned earlier, the character of each brand is different. Social media channels contribute to brand positioning by revealing the brand’s character.
How Are E-Commerce Sites Branded?
E-commerce is one of the methods used by brands to increase their sales in recent years. However, with e-commerce, you can create a new brand and grow it in the market. E-commerce is easier than classical commerce. It offers you the opportunity to grow a brand from where you sit.
With the increase in the use of the Internet, online marketing channels have also started to develop. With the increase in online marketing channels, the concept of e-commerce has also started to develop.
With the increase in the usage rates of e-commerce sites, the sales made by the brands over the internet have also started to increase.
Target Audience Determination
In order for an e-commerce site to become a brand, its target audience must be well defined. Because, if a brand does not know its target audience well, it acts without knowing what its target audience wants. This causes brands to fail in the market. Being able to choose the target audience correctly and communicating with the target audience in the right way also helps a brand to increase its brand value. Increasing brand value means increasing the market share of the brand. In order to increase the brand value, it is necessary to create a brand perception in the first place.
Creating and maintaining brand perception can be a challenging process for brands from time to time. It is of great importance to work disciplined and be patient in order to create a brand perception. Creating a brand may vary according to conditions.
In order for e-commerce sites to be successful, it is very important to determine the target audience correctly. In order to determine your target audience, it will be of great benefit for your brand to do target market research first. Target market research is like a compass for you, it guides you. With the correct determination of the target audience, brands, the more they improve their communication with their target audience, the more success they achieve. This ensures that their sales increase and their brand loyalty increases in parallel. Along with this, an increase in the prestige of the brand is also observed.
In addition, the more trustworthy an e-commerce site is, the more trust in that site increases.
Consumers generally start by first searching for the product they are looking for in the market. In addition, they become aware of the products and continue their shopping. For a brand to increase its sales, that brand must give confidence to its consumers. In this way, the sales of the brand also increase. The increase in sales also strengthens the brand perception. The more the perception of the brand increases, the more the prestige of the brand increases.
The important thing is not the increase in the visibility of e-commerce sites, but the increase in the sales rates of the brands.
The more e-commerce develops, the more a brand’s brand loyalty and brand awareness develop.
What Issues Should Brands Research Before Performing Brand Positioning with E-commerce?
First of all, brands need to conduct market research to determine their target audience. In addition, it is necessary to investigate which social media channels the target audience uses. It is very important to determine the demographic structure of the group that buys the products.
What are the needs of the brands provided in the branding process? In addition, what should be considered in order for brands to create a valuable perception on the consumer? Do companies know about the behavior of customers? Research is needed on this subject as well. The more effective the communication between the target audience and the brand on social media, and the research on this, the more successful the brand will be in reaching its goals and its e-commerce activities.
One of the points that brands should not miss is that they are the advertisements that will increase the awareness of the brands in the branding process,. Also, strategies and goals of the brand must be clearly and accurately stated in order to increase the sales of the brand.
In sales of a brand, users usually consider the price first. According to the price of a good, the supply and demand of that good in the market are determined.
If the business model is not managed correctly, the brand may have difficulties in reaching its goals.
In line with the brand’s strategy and goals, brand positioning is ensured and brand awareness is increased.
Service quality determines the effectiveness of a brand in the market. It also emphasizes the brand positioning of the brand.
Another point we would like to mention is that in your e-commerce activities, the campaigns and discounts you will organize for your customers also help to increase your target audience. Personally, organizing campaigns for your customers shows that you care about their opinions. This helps your sales to increase
In order to create brand awareness, the essence of the brand should be examined and studies should be started to increase the image of the brand. In this way, the brand becomes more successful in the market.
Consumer-customized, price-oriented activities should be planned. Apart from this, events and campaigns can be organized from time to time to increase the target audience.
It is of great importance that the activities carried out correctly reflect the communication with the target audience with a correct CRM work.
Apart from this, it is aimed to increase brand awareness with the differentiation of e-commerce sites. The more unique and different the design and content of a site, the higher the sales of the brand. This ensures that the success of the brand increases at that rate.
CONCLUSION
With the increase in the use of the Internet in our lives, e-commerce methods have also started to develop. In order to be successful in e-commerce, it is necessary to create brand awareness in the first place. By increasing brand awareness, it also develops its target audience.
In addition, if it shares the kind of posts that can attract their attention towards the development of its target audience, that brand is more successful.
As the communication language of the consumer with the brand increases, the brand achieves a more interactive communication with its target audience. Communication language and frequency are of great importance for both brands and consumers.
However, the more different the design of an e-commerce site is from the others, the more successful the brand is in e-commerce activities. Because today, visuality is of great importance for brands.
Finally, one of the most important details you should pay attention to is active involvement of brands in social media channels. This ensures that their target audience increases day by day and raises the bar of success, enabling them to reach their goals.
In summary, e-commerce provides many benefits to brands. It draws attention to the fact that brands expand their target audiences and have interactive communication. In addition, by emphasizing the sales of brands, it helps to increase brand awareness and, accordingly, to develop brand loyalty.
What is Landing Page?
What is Landing Page? How to Prepare a Landing Page? What Should Be Considered While Preparing the Landing Page?
Brands increase their returns in line with their advertising campaigns. Brands are known as the name given to the pages that Internet users redirect to after clicking on the links to increase their advertisements and returns.
Brands apply to landing pages to increase their returns. One of the most important features of landing pages is that they are measurable. This also increases the profit rate. Apart from this, the landing page also helps to increase the sales of the brand. Along with increasing brand awareness, it is also a very effective word of mouth marketing method. Landing pages increase your brand value and help increase your brand loyalty.
What Features Should a Successful Landing Page Have?
1. Must Have The Right Design
Your landing pages should have the right design to capture the attention of your target audience and strengthen your communication with them. It also helps you strengthen your bond with your target audience. A landing page that is renewed in terms of content also allows you to increase your brand value. In order for a brand’s image to be positioned correctly, it must have a properly prepared landing page for its image.
2.Landing Page Must Be A Fast-Loading Page
The fact that the landing page is fast means that it attracts the attention of the consumer more easily. In this way, it strengthens your communication with your target audience. This also helps to increase brand awareness.
3.Landing Page Must Have The Right Strategy
In this way, it helps the growth of the brand by emphasizing the goals of the brand. A landing page designed for the brand’s goal helps the brand to grow its market share.
4.Landing Page Page Should Be able to Perform Accurate Analysis
The recycling measurement of the page must be done and the recycling rates must be checked. How long visitors stay on the page should be checked. As a result of recycling and correct analysis, the brand can achieve success. Also, it can expand its target audience.
As a result, the landing page increases the marketing activities of the brand. Thanks to the landing page, you can help increase your communication with your target audience and strengthen your brand.
What is the Importance of Website Design for Corporate Firms?
Website design is of great importance for corporate companies. Along with increasing the brand value of the brand, it also strengthens its image. The website is almost the image of a corporate company. Thanks to the increasing use of internet in Turkey and in the world, brands have to create brand awareness.
In an environment where competition between brands is so intense, brands have to use a corporate website to develop their vision. A corporate website will distinguish them from their competitors and help increase their brand awareness. Increasing your brand awareness means increasing your target audience. This, in turn, strengthens your brand and creates your brand loyalty.
In addition, a website prepared for the expectations of the company strengthens the image of the brand and increases its connection with its target audience.
A corporate website introduces a brand to its target audience in the best possible way.
A professional looking site has four legs. These can be stated as; design, software, content and seo.
A corporate web page develops the corporate identity of the brand. Accordingly, it also increases the prestige of the brand.
Also, a corporate website promotes your brand 24/7. This makes it easier for you to reach your target audience.
Apart from this, it helps you to work in integration with social media channels by strengthening your communication with your target audience.
Another issue we want to mention is that thanks to your corporate website, you can organize e-mail marketing campaigns for your target audience.
A brand that increases its target audience grows faster in the market.
You can organize campaigns for your brand. With these campaigns, you can increase your sales and strengthen the image of your brand. The stronger your brand becomes, the larger your brand’s market share.
Websites are almost corporate showcases of brands. Instead of a design full of unnecessary details, a simple, easy and understandable design is much more effective in terms of your brand image.
Your website is of great importance for your customers visiting your website to see certain information on your website.
Remember, the simpler your design, the stronger your image will be. An exaggerated design can go no further than tiring the eyes. Therefore, make sure that your web design is simple and understated.
A web page is a work that develops the corporate identity of a brand and increases its brand value considerably.
A properly crafted website for the brand’s image is an effective word-of-mouth marketing method.
A visually rich website strengthens the brand’s communication with its target audience. Apart from that, it helps you reach new people thanks to the references you will get from your target audience.
Brands can sell their products through their corporate websites. In certain periods, they carry out campaigns for certain products. This enables brands to increase their brand value. In addition, it also helps to increase the sales of the brands and to get ahead of their competitors.
All these efforts provide the brand with a significant increase in prestige in the market. The brand also provides an interactive marketing opportunity by organizing customer satisfaction surveys through a corporate web page at certain times.
What is Web Design, Software, Content and Seo?
We just talked about four components that are very important to a website.
Web Design
As you know, the website is one of the fastest means of communication to the brand. Web design, on the other hand, is the creation of the visual and code parts of the website. Web design helps you to highlight your brand’s corporate identity effectively and accurately.
Software
Software is the management of the hardware parts that make up the computer system.
Content
İçerik olarak, animasyon, resim, bilgi formları ve marka ile ilgili birçok şeyden bahsedebiliriz. Web sitesi içerikleriniz, ne kadar özgün olursa, kurumsal web siteniz de o kadar başarılı olmaktadır.
SEO
SEO (Search Engine Optimization) is search engine optimization. It is the work done to rank sites or pages higher in search engines. SEO studies, like other components, help to increase the brand value of the brand. Thanks to the search engine works, brands get higher ranks in search engine ads. Apart from this, SEO works also increase the sales of the brand. SEO studies are an indispensable opportunity for you to increase the value of your brand.
Conclusion
A corporate website provides many advantages to your brand. For example, it helps your target audience reach you 24/7. Reaching your target audience increases your brand value and puts you ahead of your competitors. The elements of a corporate website are web design, software, content and seo. Each of these, by emphasizing the corporate identity of the brand, ensures the growth of the brand in the market.
In summary, a corporate website helps you increase the value of your brand.
What is Digital Swot Analysis?
Digital SWOT analysis helps a company succeed by considering its strengths, weaknesses, opportunities and threats in the digital world. SWOT analysis is one of the most used paradigms in the world and in our country.
SWOT analysis helps brands develop modern communication, promotion and marketing activities.
SWOT is the analysis of a company’s operations, earnings and performance according to four main categories. In this way, it also aims to increase the market share of the company.
The more focused the content of a brand, the stronger your relations with your customers.
The digital SWOT analysis also emphasizes the digital presence of the brand. In addition, digital marketing requires checks and balances. SWOT analysis also allows brands to establish this balance. With a successful SWOT analysis, brands reach their goals faster. SWOT analysis also helps many brands to increase their brand value on the digital platform. Also, it creates new implications for generating ideas and knowledge.
Digital SWOT analysis offers brands the opportunity to be more successful in digital environments by using their strengths and by going over their threats and weaknesses in the market.
What is Swot Analysis?
SWOT analysis is the analysis of a brand according to four main categories.
S ,is an analysis that enables the brand to determine the strengths of the brand in the market,
W ,weaknesses of the brand in the market,
O ,opportunities that the brand will encounter in the market,
T , on the other hand, is an analysis that enables the brand to determine the
threats it will face in the market.
In general, SWOT analysis is one of the methods preferred by many brands to grow in the market today.
Before we dive into digital SWOT analysis, let’s look at how important digital SWOT analysis is for brands…
What is Digital Swot Analysis?
The digital SWOT analysis is an analysis that shows the strengths, weaknesses, opportunities and threats in the market of brands on the online platform. As a result of this analysis, you will have the opportunity to act by knowing the advantages and disadvantages of your brand.
For a brand to show itself on the digital platform, a website for the brand image is essential. A properly designed and managed website enables the brand to get 1-0 ahead of its competitors. After that the effectiveness of the brand in social media channels is gaining importance.
While the world of marketing and advertising is constantly changing, interactive content becomes very important. Digital platforms are gaining importance for the development of marketing and advertising activities of brands.
Before starting to work with new customers, it is necessary to establish an institutional benchmark. In this criterion, it can be aimed for the brand to be actively involved in digital environments. Also, if the brand works in line with a strategy, the success of the brand increases accordingly. The more actively the brand is involved in digital environments, the more successful the brand will be. Before determining a strategy, reviewing your brand’s social media channels and online communication channels will increase your success. Also, even the smallest updates for brands can change your SWOT analysis.
Always Swot Analizinin Markalara Sağladığı Faydalar Nelerdir?
SWOT analysis helps to analyze an organization from start to finish. By analyzing the good and bad aspects of brands, it helps the brand to work to increase its success. In addition, it also provides the opportunity to reveal new information about the brand. Apart from that, SWOT analysis also helps the brand to gain value in the market.
In addition, when SWOT analysis is performed separately for the departments, the pros and cons of the brand can be defined according to the departments. However, it is ensured that their strengths are further strengthened according to the departments. It is ensured that the brand is strengthened by addressing its weak aspects.
As a result, SWOT analysis is very important for brands. It also emphasizes the increase of the brand’s effectiveness in digital channels. SWOT analysis conducted in line with a certain strategy also increases the sales rates and market shares of the brands. In addition, although SWOT analysis is an old method, the rate of use of this method is quite high.
How is SWOT Analysis Applied for Digital Media?
1. Use search engines actively:
Search for your brand in search engines. Don’t limit search engines to just Google. Do not forget that there are also many search engines such as Yahoo, Bing, Yandex. Take care to search in search engines with Google Chrome’s incognito window mode.
2. Provide detailed information about your brand on social media:
The more detailed information you provide about your brand on social media channels such as Facebook and Linkedin, the more you will improve your brand value in the eyes of your target audience. Apart from that, you can constantly update your brand and share it with your target audience. This will contribute to your digital SWOT analysis.
3. Don't forget to check your employees' social media profiles from time to time:
Your employees are essential to your digital SWOT analysis. Because your employees are part of your team. They also contribute to the development of your social graph. Do not forget that your employees are one of your brand’s greatest marketing assets.
Why Has Digital Swot Analysis Gained Importance Today?
The concept of digital marketing is evolving. In addition, social media channels also increase their effectiveness in the market. Classical marketing methods have left their place to digital marketing methods.
SWOT Analysis is one of the most useful methods used to understand your strengths and weaknesses and to evaluate the opportunities of your brand. The SWOT analysis you use in the business context also ensures that your brand has a good positioning in the market.
SWOT analysis also enables a brand to increase its effectiveness in the market.
Thanks to the digital SWOT analysis, brands are looking for solutions to understand how strong their online presence is and to strengthen their weaknesses.
