B2C (Business to Costumer)
B2cis the most used e-commerce model in our country. It is called firm-to-consumer e-commerce. E-commerce sites serve as B2C e-commerce sites. Today, the B2C e-commerce model is of great importance for all retailers. The trade of tangible products is carried out by indirect e-commerce and indirect e-commerce by indirect e-commerce method.
B2C is also called the company-to-consumer e-commerce model. In the B2C business model, there is no single customer criterion, consumers are usually a single person or retailer.
Online shopping stores are the most widely used form of B2C today. In summary, B2C marketing is a kind of e-commerce system.
Hepsiburada.com is one of the best examples of B2C marketing in Turkey.
In this type of marketing method, the customer sends the credit card information to the website in electronic form for payment along with the orders.
B2C Features
In B2C marketing type, brand advertisements and social media platforms are also used effectively.
In B2C marketing, brands try to encourage their customers to buy. Apart from that, the purchase time of the B2C marketing type is considerably shorter than the B2B marketing type.
It is an important trade model for companies engaged in retail sales.
B2C type marketing means business-to-consumer marketing.
In addition, B2C marketing also provides the customer with the opportunity to order 24/7.
B2C marketing is a very advantageous and practical form of marketing. In summary, B2C type of marketing is mostly seen as web portals and virtual stores that sell over the internet.
In summary, B2C type of marketing is mostly seen as web portals and virtual stores that sell over the internet.
With B2C marketing, you can turn your followers into customers.
Another point I want to mention is that another factor increasing the success of B2C marketing is, undoubtedly, is the design of the site. The more the design of the site attracts the customer, the more successful the B2C type of marketing will be.
As a result, B2C type marketing helps companies increase their effectiveness in the virtual environment. The design of the website also helps increase the success of B2C marketing. In summary, the B2C marketing model is of great importance in reaching customers, creating brand awareness, reaching new audiences, and improving the share of the brand. When we think of e-commerce, it is the first thing that comes to mind.
