What is Digital Marketing?
What Is Digital Marketing? What are the Four Steps of Digital Marketing?
With the widespread use of the Internet, marketing techniques have changed a lot in recent years. Developing technology has started to change the way of living with increasing mobile usage. With the increase in digital use, the concept of interactive marketing has also gained importance. However, the usage rates of classical marketing methods have decreased and digital marketing methods have become preferred instead. It is estimated that digital marketing will develop further in ten years. Digital marketing is a much cheaper marketing method compared to classical marketing. It also strengthens interpersonal communication because it is interactive. Apart from that, it is easier than classical marketing methods. Therefore, the rate of preference is much higher than classical marketing.
What is Digital Marketing?
All of the work you do on the internet in order to develop and grow your brand with methods away from radio, television and traditional media is called digital marketing. Digital marketing also means interactive marketing or online marketing.
Why is Digital Marketing Preferred More Than Classical Marketing?
Because digital marketing is a cheaper, interactive and easy marketing method compared to classical marketing methods. It strengthens the bond between potential customers in the market and the target audience. It increases brand awareness. Increasing brand awareness helps to build brand loyalty. Apart from that, it is a very good word of mouth marketing method. It helps a brand to expand its target audience, increase its market share, sales and brand value. For these reasons, digital marketing has become more preferable than classical marketing.
By using digital marketing methods, you can expand your bond with your potential target audience and meet their needs in the market more easily. Apart from that, with digital marketing, consumer behavior has become much easier to measure compared to classical marketing. In addition, in line with the increasing competition conditions, less importance is given to the competition between large and small companies. One of the most important advantages of digital marketing is that companies engaged in digital marketing are open 24/7. This provides great convenience to the target audiences.
In summary, digital marketing provides much more advantages to its users than classical marketing.
What are the Four Steps of Digital Marketing?
Digital Marketing basically consists of 4 steps. We can list these steps as follows;
1)Acquire
It is the work you have done to attract your target audience to your site or to sell your products. Major topics; Search engine optimization (SEO), search engine ads (PPC), E-mail marketing, social media marketing, affiliate marketing, interactive comparison, advertising partnership, viral marketing, content production, RSS and online pr are the main topics of this step of digital marketing.
As you know, the first impression is always very important. This phase of digital marketing is also of great importance in expanding your target audience.
2)Convert
When potential customers reach your website, you need to gain them by converting them into customers. In this case, drawing attention to user experience and conversion optimization issues will help you increase your sales rates and expand your target audience.
Remember that new customers mean new earnings. In addition, design and content are very important for you to be successful at this stage. How your website looks, its relationship with social media channels, and how it presents information to the user are very important.
3)Measure & Optimize
This part of digital marketing helps you understand what you’re doing right and what you’re doing wrong. This stage has a very important place in digital marketing stages. Because if you cannot measure your success, it is not possible to say that you are successful. At this stage, you need to examine the performance of your website in the first place. You can measure using software types such as Web Analytics. However, you can compare your site’s success criteria with your competitors’ success criteria.
You can also measure your success with online surveys. This method helps you understand how successful you are in digital marketing. It also allows you to do customer analysis.
4)Retain & Grow
Marketing and sales strategies aimed at the growth of the target audience and efforts to increase customer satisfaction increase brand awareness.
While communicating directly with the customer shortens the result-oriented work, it also accelerates the growth of the brand.
With the introduction of the Internet into our lives, classical marketing methods have been replaced by digital marketing methods. Digital marketing is a cheaper and more interactive form of marketing than traditional marketing. Its use is increasing day by day. It strengthens the communication between the target audience and the brand. In addition, since digital marketing is more interactive and cost-effective than classical marketing, the rate of preference is higher.
There are four stages of digital marketing. In order to develop a better digital marketing strategy, it is necessary to apply these four phases correctly.
What is Electronic Commerce?
Electronic commerce is to sell a product or service by working in integration with online payment systems. The channels that enable the use of online payment systems such as electronic commerce, computers, tablets and electronic devices contribute to e-commerce.
E-commerce offers brands the opportunity to better promote their products and sell their products. In this way, the sales of the brands are also increased. Thanks to e-commerce, brands are organizing more campaigns for their products.
What is E-Commerce and What are its Features?
The concept of e-commerce started to increase after the widespread use of the internet in 1995. Electronic commerce is more economical than classical commerce. In e-commerce, the emphasis is on a global audience, not just a specific audience.
Electronic commerce also gives importance to advertising on the internet.
Advertising over the Internet is a much more effective marketing method than traditional newspapers and television.
E-commerce is a digital marketing method used in addition to traditional marketing methods.
E-commerce offers the opportunity to use both visual and written text at the same time.
Increasing its sales, the brand also improves brand awareness and accordingly brand loyalty.
E-commerce adds internet opportunities to traditional marketing methods.
The cost of these transactions made over the Internet is also very low.
E-commerce is also a very easy and advantageous form of online commerce for SMEs.
One of the biggest advantages of e-commerce is that it allows customers to shop online in many ways.
Inventory, product cost, labor charges are quite low compared to a real store.
What are the Advantages of E-commerce for Customers?
- It provides an easier and faster shopping opportunity.
- It provides customers with the opportunity to compare products.
- It is a good and effective word of mouth marketing method.
- It is quite easy to reach user experiences about the product.
- It provides the opportunity to communicate with new people from all over the world.
- It helps the brand to be better known and helps customers to know the brand better.
- It provides the opportunity to sell without the need for stock.
- It offers customers the opportunity to shop wherever they want.
- Apart from this, it also provides consumers with a wide product range and product variety.
- Customers benefit from online discounts and campaigns of brands. This gives them an advantage.
- One of the biggest advantages of e-commerce to its customers is the easy access it provides to second-hand products. In this way, users also have the opportunity to earn money by selling their unused products. In this way, e-commerce also helps to increase interpersonal communication.
- Electronic commerce also facilitates market research. This is one of the most important advantages it provides to users.
What are the Disadvantages of E-commerce?
- From time to time, the user does not have confidence in the goods he bought.
- Customers do price research before shopping. This sometimes turns into a disadvantage for brands.
- The return rate for online shopping is much higher than for in-store shopping.
- Users cannot have the product immediately when shopping online.
- Users cannot reach the authorities whenever they want, in case of problems with the products they buy. This can sometimes cause them to have problems with the product they bought.
- Users sometimes do not have complete information about the product they buy.
- Users sometimes cannot access the information they want in detail on the internet. This may cause them to have a problem with the product they have bought or will receive.
Conclusion
Electronic commerce provides the user with the opportunity to shop from anywhere. Apart from that, it also helps the development of online marketing.
E-commerce also offers brands the opportunity to better promote their products. In addition, it increases the sales of brands, expands their target audiences and strengthens their market shares.
In addition, e-commerce helps brands to facilitate their communication with their target audience. It provides its customers with the opportunity to shop from wherever they want, providing them with 24/7 accessibility.
While e-commerce is an effective word of mouth marketing method, it also facilitates the reach of the brand to large masses.
Thanks to e-commerce, brands organize campaigns for users.
One of the most important advantages of e-commerce to users is that it facilitates second-hand shopping among users. This not only improves e-commerce, but also helps people earn additional income.
Undoubtedly, there are many disadvantages provided by e-commerce. One of the biggest disadvantages of e-commerce to its users is that buyers sometimes do not trust the goods they buy. Apart from this, users cannot immediately have the product they buy when shopping online. Sometimes it takes a long time for users to reach the product they bought. This can cause problems from time to time. Another important disadvantage we would like to mention is that users cannot reach the authorities about the problems they encounter whenever they want. This can cause questions from time to time.
In summary, despite its many disadvantages, e-commerce helps strengthen communication between customers and brands. Apart from this, it is a very important platform that increases the sales of brands and accordingly strengthens their position in the market. E-commerce, which has entered our lives with the increase in the use of the Internet, provides many advantages to its users. It also provides the opportunity to reach its customers 24/7. Apart from this, e-commerce also improves interpersonal commerce by providing new business opportunities to its users.
In conclusion, despite all its disadvantages, e-commerce is of great importance for both users and brands.
Five Effective Ways to Increase Sales with Social Media
Social media channels are of great importance for brands. Followers of brands or fans of the brand visit the brand’s page. However, when they do not get results, they cannot contribute to the increase of the brand’s sales.
There are some tricks that a brand should pay attention to in order to increase its sales.
1.First, encourage people to talk about the brand. The more people talk about the brand, the more they are curious about the activities of that brand. This helps to increase the sales of your brand.
In addition, if you act according to the 70-20-10 rule, you can provide more growth opportunities in the eyes of your target audience.
When you act according to the 70-20-10 rule, seventy percent of your page content should provide data about your followers. Twenty percent of your page content should include information from other people. Ten percent should include your promotions.
You should have an image in the eyes of your target audience that your brand is able to comfortably meet what they are looking for.
This also helps increase your target audience.
2.Organize offers, campaigns and promotions for your followers on social media. Such actions not only help your followers get to know your brand better, but also make it easier for them to communicate with your brand. Apart from this, your brand will increase its sales thanks to the discounts and promotions you will make for individuals.
3.Feel free to constantly update your social media accounts. Updating your social media accounts also makes it easier for your target audience to learn about you and your business. However, do not hesitate to post about your newly released products or services on your social media accounts. This allows you to grow in the eyes of your target audience.
4.Set a ‘personal’ attitude. Your social media campaigns are more successful if you provide a personalized image to attract the attention of your target audience. This increases the sales of the brand.
E.g., Posting in the style of “The first five people to share this message on Facebook will receive a 50 TL discount on their shopping” helps you attract the attention of your target audience. This will undoubtedly increase your sales.
5.If you make people share what you share on social media, this allows you to increase your brand value. You can also organize campaigns for your target audience regarding these shares. In this way, your target audience actively shares your posts. This allows you to increase your brand awareness.
As a result,
being actively involved in social media increases the brand awareness of brands. In addition, it also helps your social activities to be carried out actively. Your social media updates also contribute to the sales of your brand.
Apart from this, the campaigns and discounts you organize for your brand also help to increase the value of the brand in the market. Also, thanks to some social media tricks, you can reach your target audience much faster.
The effective use of social media channels not only increases the target audience of brands, but also emphasizes brand awareness.
In short, with the effective use of social media channels, brands are getting stronger.
Brand Positioning
Brand positioning is one of the most important concepts that is at the center of the marketing world. Brand managers, advertisers, even sales managers have started to do their strategy work according to brand positioning.
The concept of brand positioning has become so important that it has become synonymous with the concept of “brand creation”.
Brand positioning is a marketing strategy developed within the framework of the principle of presenting a brand for a certain segment of the market instead of the whole market and aiming to be in a more advantageous position in that segment than other brands.
In summary,
Brand positioning is that the brand creates a perceptible value in the minds of the consumer.
Brand positioning is the method that a company must use in order to sell the same or similar products that it produces or owns to different economic and social groups.
In Brand Positioning,
In order for the brand to be distinguished from its competitors, it must create a special place in the minds of the target consumer through advertising and marketing.
For brand positioning, the concept of target market is very important. Let’s not forget that, brand positioning is of great importance for the development of the brand.
Brand Value
Another issue we want to mention is that market conditions do not determine the price of the product, the price of the product is determined by the brand value of that product.
Creating and developing a brand in the eyes of the target audience is a very difficult and time-consuming configuration. This highlights how important brand positioning is. Brand positioning also increases brand awareness.
Companies need to be different from their competitors in the market while positioning their brands. In this way, brand positioning becomes more successful. In brand positioning, each brand has to determine its own strategy and act accordingly. For example,
Pepsi tried to gain value in the market by imitating Coca Cola in the first years it entered the market and wanted to emphasize its brand positioning. But it was not successful. Pepsi’s brand value decreased because it wanted to increase its sales in the market by imitating Coca Cola. But later, by changing its strategy, it destroyed this perception.
In brand positioning, the image of the brand is very important. Price, packaging, design, distribution, sales points, service and brand architecture are also factors that contribute to brand positioning.
Undoubtedly, brand positioning is also very effective in determining the brand price.
Correct brand positioning helps brands increase their target audience, while helping the brand to increase the brand’s value in the market. It also enhances the image of the brand.
What to do for Brand Positioning to Be Successful?
1.The physical and emotional characteristics of the products of the brand must be clearly shared with the target audience. This, in turn, is effective in strengthening your bond with your target audience and creating your brand perception in their eyes.
2.You need to make a demographic and psychological analysis of the segment you have chosen. This is one of the most important factors that increase the success of brand positioning.
3.What kind of path the competitor brands follow in the brand positioning act should be examined in detail.
4.In brand positioning, you need to determine your pricing for your product or products.
5.During your brand positioning, determining the sales points of your brand helps you increase your brand awareness.
6.One of the most important details you should not forget is that while performing your brand positioning, working with your brand’s name, logo and slogan will also increase your success in brand positioning. Because, each brand has a different character and the perception it creates in its target audience is different. The slogan and logo also emphasize brand awareness and brand positioning.
7.One of the details we want to mention is that brand positioning is a once determined and ongoing study. The more insistent the positioning, the more success it increases.
8.Diversity also facilitates the recognition of a brand. This ensures that the brand stands out from its competitors and takes place in the minds of its target audience. For this, difference and creativity are the points that should be mentioned in the brand positioning of the brands.
One of the challenges of brand positioning in the market is that people in the target audience, that is, in the brand segment, have difficulty in brand commitment. Therefore, it is very important to make the brand positioning correctly in order to take place in the perception of the target audience.
The more accurate the brand positioning is, the more accurately the brand can deliver the message it wants to convey to its target audience. That is, the right brand perception is made with the right positioning.
What is the Importance of Social Media in Brand Positioning?
With the increase in internet usage, social media channels have started to be used actively today. Social media channels are one of the platforms that contribute to online marketing. Undoubtedly, with the increase in the use of social media channels, online marketing has also started to develop. Online marketing is a much cheaper and easier-to-apply marketing method than traditional marketing.
Brands contribute to brand positioning with online marketing method. The activity of brands in social media channels is a very effective method in creating a brand positioning strategy. Thanks to social media channels, brands can deliver the message they want to give to their target audiences much more quickly and easily. This increases their brand awareness and improves brand loyalty.
It also emphasizes brand positioning by making it easier for target audiences to be in their minds. Apart from this, social media channels are also very effective in creating brand positioning strategies of brands.
In brand positioning, mass marketing has been replaced by more measurable marketing. In the concept of measurable marketing, social media channels are very effective.
Online media provides brands with two-way communication. In addition, it also emphasizes the brand positioning strategies of the brand by helping to strengthen the brand perception in the eyes of the target audience.
Another issue we want to mention is that with the right brand positioning, the brand increases its market share and increases its sales in the market. Undoubtedly, social media channels, when used effectively, help the brand to increase its market share and sales. We mentioned that online marketing contributes to brand positioning. With a correct brand positioning, brands can both outshine their competitors in the market and provide the opportunity to increase their market share.
As a result,
brand positioning is a very effective method that contributes to the development of brands, strengthens the perception of brands in the eyes of their target audience, and increases the bond between a certain segment of the market share. The impression that each brand wants to create in the market is different. Therefore, the more accurate the brand positioning is, the more it contributes to the strengthening of the brand image.
Being a brand means having a value. First, determine what you expect from social media as a brand. Decide what and how you want to present to your target audience. You need to be consistent when positioning your brand on social media. In this way, you can achieve your brand positioning more effectively.
Apart from that, social media is not just about Facebook and Twitter. You should also actively use other social media channels.
In order to contribute to your brand positioning, you should be careful not to talk too much about the brand on social media. In addition, the more you get people talking about the brand, the more successful your brand positioning will be. In addition, to increase the success of your brand positioning on social media, the more effectively you manage your social media communication, the more successful your brand positioning will be. So answer your audience’s questions and ask them new questions. The more you make them feel that you value them, the more your brand perception increases in their minds. This increases the success of your brand positioning and helps to increase the sales of your brand.
As a result, social media channels contribute to brand positioning. Also, as we mentioned earlier, the character of each brand is different. Social media channels contribute to brand positioning by revealing the brand’s character.
SEO and High Level SEO
With the increase in the use of the Internet, concepts such as social media and digital marketing have begun to gain importance. Social media channels are very good online marketing platforms. The use of social media is increasing both in our country and in the world.
With the increase in the use of the Internet, the Internet has begun to be seen as a field sales place. Brands have realized that they can reach their target audiences via the internet. Classical marketing methods have left their place to online marketing methods.
Online marketing is a much easier and more effective marketing method than traditional marketing. Apart from that, it is more cost-efficient than classical marketing. Online marketing is preferred more than classical marketing because it is low cost and fast. It strengthens the brand’s communication with its target audience.
Online Pazarlama
Online marketing is the campaigns that brands develop over the internet in order to express themselves effectively. It increases the brand value. Also, online marketing creates brand awareness. Today, many brands reach their target audience with online marketing methods. They increase their target audience with online marketing. They announce the campaigns of their brands to their target audiences with online marketing methods and increase their brand sales. In this way, the brand gains value and gains profit. A brand whose brand value is increasing means that it has taken a step towards gaining brand loyalty. If it is a brand that gains brand loyalty, it is a brand that distinguishes itself from its competitors and can get ahead of them in the market. The increase in market share enables the popularity of a brand to increase and supports its opening to the world.
Undoubtedly, SEO is one of the most important online marketing methods that increase brand awareness. SEO is search engine optimization that enables a brand to rank higher in search engine ads. SEO (search engine optimization) enables brands to expand their target audience. With the increase in the target audience, the market share is also expanding. With the increasing market share, the brand value of the brand increases. Along with SEO works, they are implementations that increase brand awareness with some keywords in search engines. “Keywords” in SEO work almost contribute to the corporate identity and brand image of the brand.
High Level SEO
High level SEO is making regular updates for brands. Outdated websites reduce the brand value of brands. When the brand value decreases, the sales and profit rate of the brand decreases accordingly. High level SEO is also important because websites that do corporate SEO can achieve success in highly competitive areas. However, SEO efforts can be more successful. In other words, SEO works with a high competitive rate should be done and analysis studies should be carried out continuously in order to be successful at the end of these studies.
In short,
high Level SEO increases the success of analyzed SEO works. Also, it increases the brand value of the brand. A brand with increased brand value is ahead of its competitors. A brand that gets ahead of its competitors grows more easily and faster in the market.
As a result, High Level SEO increases the success of SEO efforts. Also, when website analysis is done regularly, the brand “increases its brand value” and grows in the market. In this way, it gets ahead of its competitors and increases its market share.
What Are Golden SEO Tips?
Seois a search engine optimization study that develops search engine friendly content. Since Google is the most used of the search engines, the SEO studies should be compatible with Google. Apart from this, there are two basic elements of SEO that can be expressed as the development of search engine friendly content works and getting high quality links from other sites.
SEO Clues
We would like to give you tips so that you can increase the success of your SEO efforts. Thanks to these tips we provide, your SEO efforts will be successful and you will rank higher in search engine ads.
Developing Content for Search Engines
1. Creating a Perfect Text
- Your content should be extremely well written and neatly written. Perfect writing and original content help your target audience discover you.
- When you use synonyms for the keywords you use, you can rank higher in Google ads.
- We said that an original content would be for your benefit. However, using the same keywords over and over will be to your detriment.
2. Don't Forget The Motto "Content Is King"!
- Your site content should reflect you. Also it must also be original. You need to update your content once a week. It will be to your advantage to focus on new topics in your content. The number of words on each page should be between 500-1500.
3.Don't Forget To Use "Google Sandbox Service".
- Google Sandbox is the work that greatly increases the success of your SEO efforts.
- Google Sandbox helps you produce content based on these words by showing what people are searching for. In this way, you can rank higher in Google Ads. Google Sandbox helps you increase your success rate.
4. Take Care to Use Keywords
- Try to use lots of keywords. Be sure to scatter keywords at the beginning of the page, in the middle of the page, and at the bottom of the page. Using synonyms increases the power of your keywords. So don’t forget the importance of keywords.
5. Use Your Keywords Bold, Italic and Underlined.
- If you write a word in bold, underline, bold, and italic, Google may consider these words to be one of your keywords. We want to warn you about something, if you write words in bold, italic or underline them except the key words, it means you are emphasizing the wrong words. This prevents your SEO efforts from seeing the effect you expect.
6. Remember that Search Engines Can't Read Images, They Only Feed On Content!
- As a result, search engine studies are content works that increase the awareness of a brand in search engines. Make sure to use text instead of images in your content. This will increase the success of your search engine efforts. Be careful not to use files with JPEG extension. Because search engines do not read files with JPEG extension. We recommend that you do not use graphics-heavy files to display content. The images you will use where you see fit will increase the success of your SEO efforts. It will also make your content even more useful.
- You can inform users about what an image is by using ALT tags. This will also be more beneficial for your SEO efforts.
7. Do not forget that the words in the page addresses are very important!
- Deciding on the address of a page is an important part of SEO. You need to base your folder and filenames on a logical basis.
8. Try Splitting Important Articles into Pages!
- If you are writing an article on an important topic, you can divide your article into numbered subheadings. Your readers prefer texts that are divided into long content. In this way, your articles will be read more. The success of your SEO efforts is increasing.
- If your articles are not very long, there is no need to divide your articles.
9. Pay regard to Internal Links!
- Internal links make your site appear more powerful. It also helps users find what they are looking for. In addition, it provides the promotion of your products along with your brand. As a result, the success of your SEO efforts increases.
10. Emphasize the Importance of Headlines!
- Headlines are one of the most important elements that affect search engine results. You should definitely include the areas and titles that your site is targeting in the title of your site. In this way, your SEO efforts are more effective.
11. Don't Forget How Important Alt Tags Are!
- As we mentioned earlier, alt tags are very important. So, don’t forget to upload alt tags to your images. In this way, your images attract more attention. This helps to increase your success in your SEO efforts.
12.Standard Domain Is Very Important For Seo Studies!
- In the address bar, enter your site’s address with “www” and without the “www” suffix. If your site appears as http://yoursite.com and http://www.yoursite.com, you may be encountering the standard domain name problem. What you need to do is to redirect the page with fewer links to the page with more links.
What is B2B Marketing?
Business to business marketing is the short name given to inter-company marketing or sales practices. It is a form of marketing that is more professional than B2C marketing and used more by companies.
What Are the benefits of B2B Marketing?
- It is especially suitable for SMEs and improves the business volume of companies.
- The reason why B2B marketing is so popular is that it provides the development of e-commerce.
- It provides brands with less operating costs and better service.
- It is an up-to-date platform to communicate with dealers.
- It provides data integrity for stock planning, production planning and shipment planning.
- It helps to increase your sales.
- It helps you to communicate directly with your customers.
- It also creates brand awareness and brand loyalty.
- It helps to increase the trust in the company.
- It helps to facilitate the market follow-up of the products.
- It provides the opportunity to access information without the need for any intermediary.
- It helps to increase the efficiency of the company in terms of productivity and control and supervision of the works.
- It helps to reduce purchasing costs.
- It provides better managed service facility.
- It provides effective process management.
- It provides advantages compared to its competitors working with traditional sales and marketing methods.
- It helps new products or services to spread much faster in the world.
- It enables to work in an integrated manner with social media channels.
- It provides faster delivery.
- It also facilitates traditional sales and marketing activities.
- It helps SMEs to strengthen.
- B2Bs are very important in terms of reaching new markets.
- B2B type of marketing emphasizes that companies work much more effectively.
- B2B marketing facilitates the minimization of problems such as mistakes and forgetting.
- B2B type marketing represents a sectoral network.
- The most known B2B site in the world is stated as Alibaba.com.
- It is a more professional form of marketing than B2C marketing.
- B2B type marketing is used as a supply market for companies.
- B2B marketing is a type of marketing that companies use more than B2C marketing.
- B2B marketing provides a larger market share.
- B2B marketing helps increase your sales.
- B2B spending is also increasing day by day.
How Are E-Commerce Sites Branded?
E-commerce is one of the methods used by brands to increase their sales in recent years. However, with e-commerce, you can create a new brand and grow it in the market. E-commerce is easier than classical commerce. It offers you the opportunity to grow a brand from where you sit.
With the increase in the use of the Internet, online marketing channels have also started to develop. With the increase in online marketing channels, the concept of e-commerce has also started to develop.
With the increase in the usage rates of e-commerce sites, the sales made by the brands over the internet have also started to increase.
Target Audience Determination
In order for an e-commerce site to become a brand, its target audience must be well defined. Because, if a brand does not know its target audience well, it acts without knowing what its target audience wants. This causes brands to fail in the market. Being able to choose the target audience correctly and communicating with the target audience in the right way also helps a brand to increase its brand value. Increasing brand value means increasing the market share of the brand. In order to increase the brand value, it is necessary to create a brand perception in the first place.
Creating and maintaining brand perception can be a challenging process for brands from time to time. It is of great importance to work disciplined and be patient in order to create a brand perception. Creating a brand may vary according to conditions.
In order for e-commerce sites to be successful, it is very important to determine the target audience correctly. In order to determine your target audience, it will be of great benefit for your brand to do target market research first. Target market research is like a compass for you, it guides you. With the correct determination of the target audience, brands, the more they improve their communication with their target audience, the more success they achieve. This ensures that their sales increase and their brand loyalty increases in parallel. Along with this, an increase in the prestige of the brand is also observed.
In addition, the more trustworthy an e-commerce site is, the more trust in that site increases.
Consumers generally start by first searching for the product they are looking for in the market. In addition, they become aware of the products and continue their shopping. For a brand to increase its sales, that brand must give confidence to its consumers. In this way, the sales of the brand also increase. The increase in sales also strengthens the brand perception. The more the perception of the brand increases, the more the prestige of the brand increases.
The important thing is not the increase in the visibility of e-commerce sites, but the increase in the sales rates of the brands.
The more e-commerce develops, the more a brand’s brand loyalty and brand awareness develop.
What Issues Should Brands Research Before Performing Brand Positioning with E-commerce?
First of all, brands need to conduct market research to determine their target audience. In addition, it is necessary to investigate which social media channels the target audience uses. It is very important to determine the demographic structure of the group that buys the products.
What are the needs of the brands provided in the branding process? In addition, what should be considered in order for brands to create a valuable perception on the consumer? Do companies know about the behavior of customers? Research is needed on this subject as well. The more effective the communication between the target audience and the brand on social media, and the research on this, the more successful the brand will be in reaching its goals and its e-commerce activities.
One of the points that brands should not miss is that they are the advertisements that will increase the awareness of the brands in the branding process,. Also, strategies and goals of the brand must be clearly and accurately stated in order to increase the sales of the brand.
In sales of a brand, users usually consider the price first. According to the price of a good, the supply and demand of that good in the market are determined.
If the business model is not managed correctly, the brand may have difficulties in reaching its goals.
In line with the brand’s strategy and goals, brand positioning is ensured and brand awareness is increased.
Service quality determines the effectiveness of a brand in the market. It also emphasizes the brand positioning of the brand.
Another point we would like to mention is that in your e-commerce activities, the campaigns and discounts you will organize for your customers also help to increase your target audience. Personally, organizing campaigns for your customers shows that you care about their opinions. This helps your sales to increase
In order to create brand awareness, the essence of the brand should be examined and studies should be started to increase the image of the brand. In this way, the brand becomes more successful in the market.
Consumer-customized, price-oriented activities should be planned. Apart from this, events and campaigns can be organized from time to time to increase the target audience.
It is of great importance that the activities carried out correctly reflect the communication with the target audience with a correct CRM work.
Apart from this, it is aimed to increase brand awareness with the differentiation of e-commerce sites. The more unique and different the design and content of a site, the higher the sales of the brand. This ensures that the success of the brand increases at that rate.
CONCLUSION
With the increase in the use of the Internet in our lives, e-commerce methods have also started to develop. In order to be successful in e-commerce, it is necessary to create brand awareness in the first place. By increasing brand awareness, it also develops its target audience.
In addition, if it shares the kind of posts that can attract their attention towards the development of its target audience, that brand is more successful.
As the communication language of the consumer with the brand increases, the brand achieves a more interactive communication with its target audience. Communication language and frequency are of great importance for both brands and consumers.
However, the more different the design of an e-commerce site is from the others, the more successful the brand is in e-commerce activities. Because today, visuality is of great importance for brands.
Finally, one of the most important details you should pay attention to is active involvement of brands in social media channels. This ensures that their target audience increases day by day and raises the bar of success, enabling them to reach their goals.
In summary, e-commerce provides many benefits to brands. It draws attention to the fact that brands expand their target audiences and have interactive communication. In addition, by emphasizing the sales of brands, it helps to increase brand awareness and, accordingly, to develop brand loyalty.
Facebook Ads
Facebook is one of the most effective and most used social media channels. With the increase in the use of the Internet, marketing methods have also begun to change. Classical marketing methods have left their place to online marketing methods.
Undoubtedly, increasing internet use has also increased the use of social media. Social media is one of the most effective online marketing methods. The content used in social media allows you to be noticed by your target audience. In addition, it also helps to strengthen your bond with your target audience.
Facebook ads help you move your brand to the online platform. Facebook, the most used social media channel, increases your brand awareness. In addition, Facebook, which is an effective word of mouth marketing channel, allows your target audience to talk about your brand. This helps you increase your brand value.
Facebook provides companies and businesses with the opportunity to advertise for every budget. Ads provided by Facebook are located on the right side of internet users’ screens.
Why Facebook Ads?
First of all, Facebook is the most used social media channel. Apart from that, it ensures that your online ads reach your target audience. It helps to increase your target audience. It helps to increase your brand awareness and brand value. It also allows you to measure and get feedback. It allows you to control your advertising cost. Apart from that, thanks to Facebook ads, you also have the opportunity to attract customers to your web page. We mentioned that Facebook is an effective word of mouth marketing method. Assuming that people are influenced by each other’s ideas, Facebook ads are places where people will talk about something together and create brand awareness.
How Many Types Are Facebook Ads and What Are They?
Facebook ads come in four forms and they are;
Website ads, page ads, app ads, and event ads.
1. Website Ads
You can advertise your product or service to your target audience on Facebook. You can direct these ads, consisting of text images, advertisements or headlines, directly to your web page. As a result, it is possible to communicate with your target audience in a more comfortable way.
2.Page Ads
With your Facebook fan page, you can identify your target audience and promote your products and services effectively. In addition, you can more effectively promote your page, which consists of title, text and images, to your target audience.
3.Event Ads
After determining the target audience of your event, it is possible to increase your target audience.
4. App Ads
Thanks to Facebook application ads, you can increase people’s participation in the application, get to know the brand better, and in this way, you can increase your target audience.
As a result,
Facebook ads increase brand awareness. Thanks to Facebook ads, the brand also increases its brand value and target audience.
Facebook ads are online marketing channels that help brands take action. It is economical and helps brands to strengthen their communication with their target audience. Apart from that, Facebook ads provide broad demographic targeting (by age and gender).
B2C (Business to Costumer)
B2cis the most used e-commerce model in our country. It is called firm-to-consumer e-commerce. E-commerce sites serve as B2C e-commerce sites. Today, the B2C e-commerce model is of great importance for all retailers. The trade of tangible products is carried out by indirect e-commerce and indirect e-commerce by indirect e-commerce method.
B2C is also called the company-to-consumer e-commerce model. In the B2C business model, there is no single customer criterion, consumers are usually a single person or retailer.
Online shopping stores are the most widely used form of B2C today. In summary, B2C marketing is a kind of e-commerce system.
Hepsiburada.com is one of the best examples of B2C marketing in Turkey.
In this type of marketing method, the customer sends the credit card information to the website in electronic form for payment along with the orders.
B2C Features
In B2C marketing type, brand advertisements and social media platforms are also used effectively.
In B2C marketing, brands try to encourage their customers to buy. Apart from that, the purchase time of the B2C marketing type is considerably shorter than the B2B marketing type.
It is an important trade model for companies engaged in retail sales.
B2C type marketing means business-to-consumer marketing.
In addition, B2C marketing also provides the customer with the opportunity to order 24/7.
B2C marketing is a very advantageous and practical form of marketing. In summary, B2C type of marketing is mostly seen as web portals and virtual stores that sell over the internet.
In summary, B2C type of marketing is mostly seen as web portals and virtual stores that sell over the internet.
With B2C marketing, you can turn your followers into customers.
Another point I want to mention is that another factor increasing the success of B2C marketing is, undoubtedly, is the design of the site. The more the design of the site attracts the customer, the more successful the B2C type of marketing will be.
As a result, B2C type marketing helps companies increase their effectiveness in the virtual environment. The design of the website also helps increase the success of B2C marketing. In summary, the B2C marketing model is of great importance in reaching customers, creating brand awareness, reaching new audiences, and improving the share of the brand. When we think of e-commerce, it is the first thing that comes to mind.
