What is Digital Marketing?
What Is Digital Marketing? What are the Four Steps of Digital Marketing?
With the widespread use of the Internet, marketing techniques have changed a lot in recent years. Developing technology has started to change the way of living with increasing mobile usage. With the increase in digital use, the concept of interactive marketing has also gained importance. However, the usage rates of classical marketing methods have decreased and digital marketing methods have become preferred instead. It is estimated that digital marketing will develop further in ten years. Digital marketing is a much cheaper marketing method compared to classical marketing. It also strengthens interpersonal communication because it is interactive. Apart from that, it is easier than classical marketing methods. Therefore, the rate of preference is much higher than classical marketing.
What is Digital Marketing?
All of the work you do on the internet in order to develop and grow your brand with methods away from radio, television and traditional media is called digital marketing. Digital marketing also means interactive marketing or online marketing.
Why is Digital Marketing Preferred More Than Classical Marketing?
Because digital marketing is a cheaper, interactive and easy marketing method compared to classical marketing methods. It strengthens the bond between potential customers in the market and the target audience. It increases brand awareness. Increasing brand awareness helps to build brand loyalty. Apart from that, it is a very good word of mouth marketing method. It helps a brand to expand its target audience, increase its market share, sales and brand value. For these reasons, digital marketing has become more preferable than classical marketing.
By using digital marketing methods, you can expand your bond with your potential target audience and meet their needs in the market more easily. Apart from that, with digital marketing, consumer behavior has become much easier to measure compared to classical marketing. In addition, in line with the increasing competition conditions, less importance is given to the competition between large and small companies. One of the most important advantages of digital marketing is that companies engaged in digital marketing are open 24/7. This provides great convenience to the target audiences.
In summary, digital marketing provides much more advantages to its users than classical marketing.
What are the Four Steps of Digital Marketing?
Digital Marketing basically consists of 4 steps. We can list these steps as follows;
1)Acquire
It is the work you have done to attract your target audience to your site or to sell your products. Major topics; Search engine optimization (SEO), search engine ads (PPC), E-mail marketing, social media marketing, affiliate marketing, interactive comparison, advertising partnership, viral marketing, content production, RSS and online pr are the main topics of this step of digital marketing.
As you know, the first impression is always very important. This phase of digital marketing is also of great importance in expanding your target audience.
2)Convert
When potential customers reach your website, you need to gain them by converting them into customers. In this case, drawing attention to user experience and conversion optimization issues will help you increase your sales rates and expand your target audience.
Remember that new customers mean new earnings. In addition, design and content are very important for you to be successful at this stage. How your website looks, its relationship with social media channels, and how it presents information to the user are very important.
3)Measure & Optimize
This part of digital marketing helps you understand what you’re doing right and what you’re doing wrong. This stage has a very important place in digital marketing stages. Because if you cannot measure your success, it is not possible to say that you are successful. At this stage, you need to examine the performance of your website in the first place. You can measure using software types such as Web Analytics. However, you can compare your site’s success criteria with your competitors’ success criteria.
You can also measure your success with online surveys. This method helps you understand how successful you are in digital marketing. It also allows you to do customer analysis.
4)Retain & Grow
Marketing and sales strategies aimed at the growth of the target audience and efforts to increase customer satisfaction increase brand awareness.
While communicating directly with the customer shortens the result-oriented work, it also accelerates the growth of the brand.
With the introduction of the Internet into our lives, classical marketing methods have been replaced by digital marketing methods. Digital marketing is a cheaper and more interactive form of marketing than traditional marketing. Its use is increasing day by day. It strengthens the communication between the target audience and the brand. In addition, since digital marketing is more interactive and cost-effective than classical marketing, the rate of preference is higher.
There are four stages of digital marketing. In order to develop a better digital marketing strategy, it is necessary to apply these four phases correctly.
What is Electronic Commerce?
Electronic commerce is to sell a product or service by working in integration with online payment systems. The channels that enable the use of online payment systems such as electronic commerce, computers, tablets and electronic devices contribute to e-commerce.
E-commerce offers brands the opportunity to better promote their products and sell their products. In this way, the sales of the brands are also increased. Thanks to e-commerce, brands are organizing more campaigns for their products.
What is E-Commerce and What are its Features?
The concept of e-commerce started to increase after the widespread use of the internet in 1995. Electronic commerce is more economical than classical commerce. In e-commerce, the emphasis is on a global audience, not just a specific audience.
Electronic commerce also gives importance to advertising on the internet.
Advertising over the Internet is a much more effective marketing method than traditional newspapers and television.
E-commerce is a digital marketing method used in addition to traditional marketing methods.
E-commerce offers the opportunity to use both visual and written text at the same time.
Increasing its sales, the brand also improves brand awareness and accordingly brand loyalty.
E-commerce adds internet opportunities to traditional marketing methods.
The cost of these transactions made over the Internet is also very low.
E-commerce is also a very easy and advantageous form of online commerce for SMEs.
One of the biggest advantages of e-commerce is that it allows customers to shop online in many ways.
Inventory, product cost, labor charges are quite low compared to a real store.
What are the Advantages of E-commerce for Customers?
- It provides an easier and faster shopping opportunity.
- It provides customers with the opportunity to compare products.
- It is a good and effective word of mouth marketing method.
- It is quite easy to reach user experiences about the product.
- It provides the opportunity to communicate with new people from all over the world.
- It helps the brand to be better known and helps customers to know the brand better.
- It provides the opportunity to sell without the need for stock.
- It offers customers the opportunity to shop wherever they want.
- Apart from this, it also provides consumers with a wide product range and product variety.
- Customers benefit from online discounts and campaigns of brands. This gives them an advantage.
- One of the biggest advantages of e-commerce to its customers is the easy access it provides to second-hand products. In this way, users also have the opportunity to earn money by selling their unused products. In this way, e-commerce also helps to increase interpersonal communication.
- Electronic commerce also facilitates market research. This is one of the most important advantages it provides to users.
What are the Disadvantages of E-commerce?
- From time to time, the user does not have confidence in the goods he bought.
- Customers do price research before shopping. This sometimes turns into a disadvantage for brands.
- The return rate for online shopping is much higher than for in-store shopping.
- Users cannot have the product immediately when shopping online.
- Users cannot reach the authorities whenever they want, in case of problems with the products they buy. This can sometimes cause them to have problems with the product they bought.
- Users sometimes do not have complete information about the product they buy.
- Users sometimes cannot access the information they want in detail on the internet. This may cause them to have a problem with the product they have bought or will receive.
Conclusion
Electronic commerce provides the user with the opportunity to shop from anywhere. Apart from that, it also helps the development of online marketing.
E-commerce also offers brands the opportunity to better promote their products. In addition, it increases the sales of brands, expands their target audiences and strengthens their market shares.
In addition, e-commerce helps brands to facilitate their communication with their target audience. It provides its customers with the opportunity to shop from wherever they want, providing them with 24/7 accessibility.
While e-commerce is an effective word of mouth marketing method, it also facilitates the reach of the brand to large masses.
Thanks to e-commerce, brands organize campaigns for users.
One of the most important advantages of e-commerce to users is that it facilitates second-hand shopping among users. This not only improves e-commerce, but also helps people earn additional income.
Undoubtedly, there are many disadvantages provided by e-commerce. One of the biggest disadvantages of e-commerce to its users is that buyers sometimes do not trust the goods they buy. Apart from this, users cannot immediately have the product they buy when shopping online. Sometimes it takes a long time for users to reach the product they bought. This can cause problems from time to time. Another important disadvantage we would like to mention is that users cannot reach the authorities about the problems they encounter whenever they want. This can cause questions from time to time.
In summary, despite its many disadvantages, e-commerce helps strengthen communication between customers and brands. Apart from this, it is a very important platform that increases the sales of brands and accordingly strengthens their position in the market. E-commerce, which has entered our lives with the increase in the use of the Internet, provides many advantages to its users. It also provides the opportunity to reach its customers 24/7. Apart from this, e-commerce also improves interpersonal commerce by providing new business opportunities to its users.
In conclusion, despite all its disadvantages, e-commerce is of great importance for both users and brands.
Five Effective Ways to Increase Sales with Social Media
Social media channels are of great importance for brands. Followers of brands or fans of the brand visit the brand’s page. However, when they do not get results, they cannot contribute to the increase of the brand’s sales.
There are some tricks that a brand should pay attention to in order to increase its sales.
1.First, encourage people to talk about the brand. The more people talk about the brand, the more they are curious about the activities of that brand. This helps to increase the sales of your brand.
In addition, if you act according to the 70-20-10 rule, you can provide more growth opportunities in the eyes of your target audience.
When you act according to the 70-20-10 rule, seventy percent of your page content should provide data about your followers. Twenty percent of your page content should include information from other people. Ten percent should include your promotions.
You should have an image in the eyes of your target audience that your brand is able to comfortably meet what they are looking for.
This also helps increase your target audience.
2.Organize offers, campaigns and promotions for your followers on social media. Such actions not only help your followers get to know your brand better, but also make it easier for them to communicate with your brand. Apart from this, your brand will increase its sales thanks to the discounts and promotions you will make for individuals.
3.Feel free to constantly update your social media accounts. Updating your social media accounts also makes it easier for your target audience to learn about you and your business. However, do not hesitate to post about your newly released products or services on your social media accounts. This allows you to grow in the eyes of your target audience.
4.Set a ‘personal’ attitude. Your social media campaigns are more successful if you provide a personalized image to attract the attention of your target audience. This increases the sales of the brand.
E.g., Posting in the style of “The first five people to share this message on Facebook will receive a 50 TL discount on their shopping” helps you attract the attention of your target audience. This will undoubtedly increase your sales.
5.If you make people share what you share on social media, this allows you to increase your brand value. You can also organize campaigns for your target audience regarding these shares. In this way, your target audience actively shares your posts. This allows you to increase your brand awareness.
As a result,
being actively involved in social media increases the brand awareness of brands. In addition, it also helps your social activities to be carried out actively. Your social media updates also contribute to the sales of your brand.
Apart from this, the campaigns and discounts you organize for your brand also help to increase the value of the brand in the market. Also, thanks to some social media tricks, you can reach your target audience much faster.
The effective use of social media channels not only increases the target audience of brands, but also emphasizes brand awareness.
In short, with the effective use of social media channels, brands are getting stronger.
Brand Positioning
Brand positioning is one of the most important concepts that is at the center of the marketing world. Brand managers, advertisers, even sales managers have started to do their strategy work according to brand positioning.
The concept of brand positioning has become so important that it has become synonymous with the concept of “brand creation”.
Brand positioning is a marketing strategy developed within the framework of the principle of presenting a brand for a certain segment of the market instead of the whole market and aiming to be in a more advantageous position in that segment than other brands.
In summary,
Brand positioning is that the brand creates a perceptible value in the minds of the consumer.
Brand positioning is the method that a company must use in order to sell the same or similar products that it produces or owns to different economic and social groups.
In Brand Positioning,
In order for the brand to be distinguished from its competitors, it must create a special place in the minds of the target consumer through advertising and marketing.
For brand positioning, the concept of target market is very important. Let’s not forget that, brand positioning is of great importance for the development of the brand.
Brand Value
Another issue we want to mention is that market conditions do not determine the price of the product, the price of the product is determined by the brand value of that product.
Creating and developing a brand in the eyes of the target audience is a very difficult and time-consuming configuration. This highlights how important brand positioning is. Brand positioning also increases brand awareness.
Companies need to be different from their competitors in the market while positioning their brands. In this way, brand positioning becomes more successful. In brand positioning, each brand has to determine its own strategy and act accordingly. For example,
Pepsi tried to gain value in the market by imitating Coca Cola in the first years it entered the market and wanted to emphasize its brand positioning. But it was not successful. Pepsi’s brand value decreased because it wanted to increase its sales in the market by imitating Coca Cola. But later, by changing its strategy, it destroyed this perception.
In brand positioning, the image of the brand is very important. Price, packaging, design, distribution, sales points, service and brand architecture are also factors that contribute to brand positioning.
Undoubtedly, brand positioning is also very effective in determining the brand price.
Correct brand positioning helps brands increase their target audience, while helping the brand to increase the brand’s value in the market. It also enhances the image of the brand.
What to do for Brand Positioning to Be Successful?
1.The physical and emotional characteristics of the products of the brand must be clearly shared with the target audience. This, in turn, is effective in strengthening your bond with your target audience and creating your brand perception in their eyes.
2.You need to make a demographic and psychological analysis of the segment you have chosen. This is one of the most important factors that increase the success of brand positioning.
3.What kind of path the competitor brands follow in the brand positioning act should be examined in detail.
4.In brand positioning, you need to determine your pricing for your product or products.
5.During your brand positioning, determining the sales points of your brand helps you increase your brand awareness.
6.One of the most important details you should not forget is that while performing your brand positioning, working with your brand’s name, logo and slogan will also increase your success in brand positioning. Because, each brand has a different character and the perception it creates in its target audience is different. The slogan and logo also emphasize brand awareness and brand positioning.
7.One of the details we want to mention is that brand positioning is a once determined and ongoing study. The more insistent the positioning, the more success it increases.
8.Diversity also facilitates the recognition of a brand. This ensures that the brand stands out from its competitors and takes place in the minds of its target audience. For this, difference and creativity are the points that should be mentioned in the brand positioning of the brands.
One of the challenges of brand positioning in the market is that people in the target audience, that is, in the brand segment, have difficulty in brand commitment. Therefore, it is very important to make the brand positioning correctly in order to take place in the perception of the target audience.
The more accurate the brand positioning is, the more accurately the brand can deliver the message it wants to convey to its target audience. That is, the right brand perception is made with the right positioning.
What is the Importance of Social Media in Brand Positioning?
With the increase in internet usage, social media channels have started to be used actively today. Social media channels are one of the platforms that contribute to online marketing. Undoubtedly, with the increase in the use of social media channels, online marketing has also started to develop. Online marketing is a much cheaper and easier-to-apply marketing method than traditional marketing.
Brands contribute to brand positioning with online marketing method. The activity of brands in social media channels is a very effective method in creating a brand positioning strategy. Thanks to social media channels, brands can deliver the message they want to give to their target audiences much more quickly and easily. This increases their brand awareness and improves brand loyalty.
It also emphasizes brand positioning by making it easier for target audiences to be in their minds. Apart from this, social media channels are also very effective in creating brand positioning strategies of brands.
In brand positioning, mass marketing has been replaced by more measurable marketing. In the concept of measurable marketing, social media channels are very effective.
Online media provides brands with two-way communication. In addition, it also emphasizes the brand positioning strategies of the brand by helping to strengthen the brand perception in the eyes of the target audience.
Another issue we want to mention is that with the right brand positioning, the brand increases its market share and increases its sales in the market. Undoubtedly, social media channels, when used effectively, help the brand to increase its market share and sales. We mentioned that online marketing contributes to brand positioning. With a correct brand positioning, brands can both outshine their competitors in the market and provide the opportunity to increase their market share.
As a result,
brand positioning is a very effective method that contributes to the development of brands, strengthens the perception of brands in the eyes of their target audience, and increases the bond between a certain segment of the market share. The impression that each brand wants to create in the market is different. Therefore, the more accurate the brand positioning is, the more it contributes to the strengthening of the brand image.
Being a brand means having a value. First, determine what you expect from social media as a brand. Decide what and how you want to present to your target audience. You need to be consistent when positioning your brand on social media. In this way, you can achieve your brand positioning more effectively.
Apart from that, social media is not just about Facebook and Twitter. You should also actively use other social media channels.
In order to contribute to your brand positioning, you should be careful not to talk too much about the brand on social media. In addition, the more you get people talking about the brand, the more successful your brand positioning will be. In addition, to increase the success of your brand positioning on social media, the more effectively you manage your social media communication, the more successful your brand positioning will be. So answer your audience’s questions and ask them new questions. The more you make them feel that you value them, the more your brand perception increases in their minds. This increases the success of your brand positioning and helps to increase the sales of your brand.
As a result, social media channels contribute to brand positioning. Also, as we mentioned earlier, the character of each brand is different. Social media channels contribute to brand positioning by revealing the brand’s character.
